Friday, November 20, 2009

Information Design as a Risk Management Tool

Good Information Design (ID) is more than just making the presentation of information attractive. ID is concerned with presenting information in a way that’s useful for the intended audience. Indeed, ID can even aid in risk management. I came across a vivid example of this in Captain Chelsey “Sully” Sullenberger’s recently-released book “Highest Duty”. (Captain Sullenberger was the US Airways pilot who safely landed Flight 1549 in the Hudson River in January 2009.)

After losing thrust on both engines, Sully instructed First Officer Jeff Skiles to check the Quick Reference Handbook (QRH) for what to do in such a situation. Here’s Sully’s description of those moments (from page 262 of the book):

“Jeff grabbed the Quick Reference Handbook to find the most appropriate procedure for our emergency. The QRH is more than an inch thick, in previous editions, it had helpful numbered tabs sticking out of the edge of it. That made it easier for us to find the exact page we needed. You could hold it in your left hand and use it like an address book, grazing over the numbered tabs with your right hand before turning to the tab for, say Procedure number 27.

“In recent years, however, in a cost-cutting move, US Airways had begun printing these booklets without the numbered tabs on the edge of the pages. Instead, the number of each procedure was printed on the page itself, requiring pilots to open the pages and thumb through them to get to the right page.

“On Flight 1549, as Jeff turned quickly through the pages of his QRH without tabs, it likely took him a few extra seconds to find the page he needed with the proper procedure. I told this to the National Transportation Safety Board in my testimony given in the days after the accident.”

I don’t think you’ll ever find a better example of how Information Design – those little tabs on the pages – can, in fact, be useful from a risk management perspective. The purpose for having the QRH in the cockpit was risk management and those involved in the Information Design decisions that went into the earlier versions clearly understood that a design that included tabs would be useful in saving precious time during an emergency.

Friday, October 16, 2009

Rule #29 -- Words Matter

Awhile back, in her weekly newsletter, Terri Lonier (founder of Working Solo), recommended Alan M. Webber's new book: Rules of Thumb: 52 Truths for Winning at Business without Losing Your Self.

Intrigued, I added it to my reading list and earlier this week I finally started reading it. The book has 52 short chapters, each of which features a rule of thumb. After stating the rule, Webber tells a short story that illustrates it. Then, under the heading of “So What?”, he explains how the rule applies in contexts beyond the introductory story.

This afternoon I came across Rule 29: Words Count. Given what I do for a living, I was quite please to see that rule! (Mind you, it would be higher than #29 in my book, but never mind…)

Anyway, on page 142, under the “So What?” heading for Rule 29, Webber offers two memorable quotes to illustrate the rule that I just have to share. Here’s what Webber wrote:

“1. “The difference between the right word and the almost-right word is the difference between lightning and the lightning bug.” Mark Twain said that.

2. “If you think learning your vocabulary words doesn’t make a difference, try going into a store and asking for toilet paper when you only know the word for sandpaper.” Roy Battenberg, my high school German teacher said that.”

As I said, Rule #29 struck a particular chord with me – but it’s just one of 52 insightful rules Webber offers up. Check it out and let me know what you think…

Thursday, September 24, 2009

National Punctuation Day

Are you up for a challenge? If so, here's what I propose: today -- in honour of National Punctuation Day -- use as many different punctuation marks as you can! It's not as hard as is sounds ... All you have to do is be creative; take a break from your normal, safe, dull punctuation. Then, if anyone asks why your writing is so much livelier today, tell just them: "Because I was brave enough to take up Ingrid's challenge".

[If you're inspired by this (and I hope you are) -- feel free to share your inspiration with the rest of us by posting a comment.]

Sunday, August 23, 2009

Ghostwriting

Ghostwriting has been in the news lately –- but not because of some celebrity autobiography or other fluff piece. A New York Times article published August 5, 2009 reported about recently-released court documents that show that Wyeth Pharmaceutical hired a medical communications firm to draft articles that were published in medical journals between 1998 and 2005 emphasizing the benefits of hormone replacement therapy.

According to the Times’ article, the communications firm, which was paid by Wyeth, outlined the articles, drafted them, and then solicited top physicians to sign on as author of the articles, even though many of the physicians contributed little or not writing. (An August 22, 2009 article in the Toronto Star described a journal article published under the name of a Canadian researcher that was among the revealed court documents.)

As a communications consultant, I worry that such unsavory practices reflect poorly on my profession. On occasion, I am hired to write on behalf of someone else. (I suspect most good communications consultants are so hired from time-to-time.) When I am hired to write something that will go out under another individual's name, my job is to put the named author’s expertise into words and my writing is always under the named author’s direction and subject to their close review. The idea of writing something and then going in search of a name to have it published under is not –- to my mind -– what ghostwriting is about.

Sunday, March 22, 2009

U.K.'s Local Goverment Association bans jargon

BBC News has reported that the Local Government Association (an association of 466 local government authorities throughout the UK) is encouraging its staff to avoid the use of jargon. According to the BBC, local and central governments are often criticized for their use of language.

Margaret Eaton, chair of the Local Government Association, explained its reasoning: "During the recession, it is vital that we explain to people in plain English how to get access to the 800 different services that total government provides with taxpayers' money. Councils have a duty, not only to provide value for money to local people, but also to tell people what they get for the tax the pay. People would be furious if they have no idea of what services their cash is paying for and how they should get to use them".

Hear,hear!

To see the complete list of the 200 words the Local Government Association has banned, click here.

Tuesday, March 03, 2009

Good grammar!

I can't believe it's almost that time of year again! But it is...

Yes, March 4th is National Grammar Day according to the Society for the Promotion of Good Grammar (SPOGG).

Though it may still be snowy and cold where you live (it's cold here, but the snow's pretty much gone) -- I hope you take a moment to celebrate the role good grammar plays in making an all too confusing world world a wee bit easier to understand.

Monday, November 03, 2008

Word of the Week, Month, and Year: VOTE

In case you're wondering, I'm writing about the verb form of the word.

I don't need to define it for you -- you know what it means. I hope you also know how important it is that you do it. And, if you need a reason -- just think of it as a privilege that many people around the world are not fortunate enough to have.

So, please vote.